We were thrilled to recently be asked to share our story and rituals range with Sigourney and the team at Beuticate. It is through people like Sigourney that we as skincare users can learn and understand what is available and great within an ever busy marketplace.
Sigourney has worked as a Beauty journalist for 20 years and was most recently Beauty & Health Director at Vogue Australia for nearly six years. Throughout her career, she has been awarded six Star Beauty Awards and five Jasmine Awards including winning the coveted Jasmine Award for Journalistic Excellence twice.
Read what Sigourney wrote about us and explore more of what Beuticate has to offer to empower your buying choices.
[Excerpt from full interview which you can read here]
The new Australian skincare brand making the most of our beautiful oceans
They say not to mix friendship with business, but the five co-founders of new skincare brand Seashanty Organics have thrown caution to the wind, so strong is their shared belief in distilling the benefits Australia’s oceans have to offer for our faces and bodies. We found out about the star ingredient (hint: it’s normally thought more of as an edible delicacy than an ingredient in a cream) and which products early adopters of the brand love the most.
Founding friends
Scientist John Lamont has over three decades of experience in ‘green’ beauty, and is one of the brand’s five co-founders. He is joined by two couples – Kim and John Beach, who operate in the health and wellness space, and Olly Barnes and Gosia Gasiorowski, keen surfers who run a design agency. Having all worked together in the past, each person brought their complimentary skills to the table nearly three years ago, when they began working on a range with benefits (both to the skin and the environment) that they felt were missing from the hyper-competitive beauty market.
The Science of Seaweed
We may be more used to seaweed with our sushi then seaweed with our serums, but the founders were drawn to the effects seaweed can have on collagen, the skin barrier and its role in protection from damage caused by antioxidants. They told us, “scientific studies have shown that high purity, certified organic seaweeds improved skin wrinkles in 45% of subjects, were effective at reducing wrinkle visibility in 100% of subjects, and reduced reddening by up to 45% relative to the control group. An expert clinician determined a 60% overall improvement in skin appearance, while 80% of study participants self-reported a visual improvement in skin firmness, tightness, and elasticity.” The winning results seaweed gives are boosted by other coastal ingredients the brand utilises, including Kakadu plum, aloe vera and macadamia oil.
John Lamont, the brand’s scientist, has worked with marine biologist Pia Winberg for over a decade, and Pia has been heavily involved in helping the founders obtain the brand’s beloved key ingredient, bio-active seaweed. Once the founders came up with the brand’s overall concept, they spent two years sourcing “the best producers along the Australian coast, from Byron to Tasmania, and many nooks and coves in between. Our seaweed, algae and kelp are wild foraged and specifically harvested to control the impact on marine environments, and this allows us to get the best extractions. Our mantra is to keep our products as natural as possible, which is why you will notice varying hues of green within our products; each product features consistent types of seaweed, but, just like in nature, each extraction we use is individual.”
Continue reading the article here.
Want to try the pleasures of seaweed for yourself? Shop the collection here »